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Our Roots

With a clear vision for growth

The passionate and dedicated founders of our family-run forestry company planted the first saplings in the early 1900s. With no formal legacy to rely on, the family's vision was shaped by a shared belief: every tree planted today is a gift to the generations of tomorrow.

What began as a humble effort to restore native woodlands has now grown into a deep-rooted tradition. Without inherited techniques or tools, the first generation sought out knowledge from seasoned foresters, learning how to cultivate healthy forests and care for the land. Over time, they passed these principles down, branch by branch.

On a mission to plant 1 trillion trees by 2050

There is no solving climate change without solving deforestation. Discover our Master Plan on how we plan to achieve this monster goal.

  • 14 765 trees planted this week

    Growing strong, season to season

  • 24 359 trees planted this fall

    Fall planting, lasting impact

  • 86 321 trees planted in 2024

    A milestone for the planet

Generations of Growth

A family tradition of planting for the future

Through countless seasons, the rhythm of planting, nurturing, and renewing has continued — often in the same soils once worked by great-grandparents. Each generation has contributed its part: improving methods, expanding lands, and preserving the values that started it all.

Today, we continue to grow not just trees, but a legacy. From hand-planting saplings to sustainable forest management, our work is rooted in respect for nature, responsibility to the land, and a long-term vision that spans centuries — not just years.